Today consumers and environment demand for a more sustainable textile production and consumption and for this reason, many designers and large companies have already adopted renewable fabrics and fibers in their collections and take greater responsibility for what they produce and their disposal, contributing to a change in general public awareness.
Renewable raw materials can be processed into fibres of a new performance class using innovative technologies. They are environmentally friendly and help to solve waste problems. The sustainability of a textile product is determined by the choice of raw material. The general goal is to use as little as possible raw material sources and reduce our dependency on fossil resources. Using renewable raw materials and cultivating them to save water and energy is just as important as resource-saving production processes. Companies and research institutes are focused on making the entire textile value chain from raw materials, production and useful life to disposal more sustainable than ever before.
The textile industry has traditionally used natural materials: wool, linen, cotton, hemp. And yet precisely this industry embraced the use of synthetic petroleum-based fibres after the Second World War. Other solutions more innovative and very original, come from by-products and waste from other industries sector (forestry, agro-food, fishing, etc.).
We have been hearing about many: Biodegradable shoes that can go in the compost bin when you're done wearing them, bio-based faux fur, collections suitable for vegans. Stella Mc Cartney, Leonardo Di Caprio, Prada, Timberland, Adidas, H&M and many other companies, stylists and famous people have joined the sustainable movement of the textile industry. Which not only offers advantages from an environmental and social point of view, but also from an economic one.
The fashion industry is hungry to create a more environmentally-conscious fashion landscape, with the shape of circular bieconomy.